Millions of pounds of plastic packaging is produced each year just due to plastic packaging in online orders. The vast majority is landfilled, incinerated, or left to pollute waterways and poison wildlife.
Primary research through a combination of survey and personal interview highlighted the following pain points-
User wants to be able to discover and buy 100% plastic free products online
User wants to be made aware of the benefits that the plastic free alternatives provide
What was good
What was bad
Opportunities
Focus on essential/ every day use products
What was good
What was bad
Opportunities
Product categorisation based on impact on environment
What was good
What was bad
Opportunities
Create a community around a blog that educates people on cleaner choices
Sonu is an ecommerce user who needs a sustainable alternative to plastic products/ packaging while buying online because he is aware of the impact of plastic in environment and doesn't want to add to it.
