Recent times have forced social distancing that makes in person assistance difficult or not advisable in art galleries.
Primary research through a combination of survey and personal interview highlighted the following pain points-
User wants to socially distance and is hesitant to ask for in person assistance.
User would like to appreciate an artist for their artwork and is curious to find more artworks of the same artist
User wants to easily share an artwork over social media without the hassle of clicking a photograph and crowding near an art piece.
Following the research, 2 specific personae were made based on their specific needs, motivation and behavior.
Tina is an art consultant who needs to find details of an artwork including its price without in person assistance because she wants to socially distance.
Aruna is a budding artist who needs a way to discover history of an artwork, appreciate her favorite artist and share a photo of her favorite artwork because she is an art enthusiast.
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A detailed map was drawn out to find what steps and tasks a user takes when they will be using the product to find opportunities.
